Fusion: Where Emotional Intelligence meets Artificial Intelligence

Book Preview

The Deal Behind the Deal

Nothing looked broken. That was the problem.

Coming soon. A book about the judgment required to distinguish visible deal activity from proven Deal Readiness.

This is the judgment discipline behind FusionEQ AI: how experienced sales professionals separate evidence from assumption, interpret The Situation beneath visible deal activity, and identify the next strategic move.

For sales professionals and revenue leaders who have watched a clean pipeline miss because the deal was not as ready as the activity suggested.

Recorded activity Deal evidence Unproven assumptions Next strategic move
Read an Excerpt
The Deal Behind the Deal book cover with the subtitle Evidence Before Assumptions

The Shift

From the pipeline record to the full situation.

The pipeline can tell you what has been recorded. The harder question is what those signals mean for The Situation and current Deal Readiness.

Recorded Activity
  • The meeting happened
  • The next step is scheduled
  • The forecast still sounds confident
Deal Evidence
  • Decision ownership is verified
  • Stakeholders are aligning around value and risk
  • The evidence changes what the team does next

Inside the Book

A practical path through the parts of a deal the record alone cannot explain.

The deal that looked healthyWhy activity, engagement, and confidence can make an opportunity feel stronger than the available evidence supports.

The record versus the readHow to separate what was captured from what the available evidence actually supports.

The situation beneath the dealThe signals of ownership, alignment, urgency, influence, value, and risk that shape current Deal Readiness.

What leaders do before the slipThe questions and conversations that turn a better read into the next strategic move while the deal can still be shaped.

FusionEQ Connection

The book names the discipline. FusionEQ AI operationalizes it for live deal context.

The Deal Behind the Deal gives sellers and leaders a clearer language for Deal Readiness. FusionEQ AI carries that discipline into live opportunities through the Deal Readiness Report: helping teams distinguish what has been recorded, what has been evidenced, what remains unproven, how ready the deal is, and the next strategic move to take while the deal can still be shaped.

Human Judgment AI Pattern Recognition Deal Evidence Next Strategic Move

Author

Cristine Wick

Cristine Wick
Founder, FusionEQ AI · Author of The Deal Behind the Deal

Cristine Wick is the Founder and Creator of FusionEQ AI and the author of The Deal Behind the Deal. She brings more than 30 years of enterprise sales experience to a question most revenue teams recognize: what is really happening inside a deal before the outcome becomes visible?

Before entering sales, she studied Broadcast News Journalism with a minor in Psychology. That background shaped the lens of the book: ask better questions, work with incomplete information, and read the human dynamics behind the visible story.

Her work now sits at the intersection of emotional intelligence, artificial intelligence, and enterprise revenue judgment: helping sellers and leaders see what most teams miss before the forecast makes it obvious.

The book is coming.

Start with the excerpt from The Deal Behind the Deal.

Read an Excerpt