Book Coming Soon

The Deal Behind the Deal

Nothing looked broken. That was the problem.

This book is for the deal that looks qualified, active, and on track. Until it is not.

For revenue teams who have watched a clean pipeline miss because the real decision was not ready.

Recorded activity Buyer evidence Unproven assumptions Next clarity moves

Join the Book List Read an Excerpt

The Shift

From recorded activity to decision readiness.

The pipeline can tell you what happened. It cannot always tell you whether the buyer is ready, aligned, or carrying the decision forward.

Recorded Activity

The meeting happened
The next step is scheduled
The forecast still sounds confident

Buyer Evidence

Someone inside the customer carries the decision
The right people are aligning around the risk
The read changes what the team does next

Inside the Book

A practical path through the parts of a deal the pipeline cannot fully explain.

What the pipeline recordsThe meetings, stages, next steps, activity, and forecast confidence that make a deal look clear from the outside.

What the buyer provesThe evidence that someone inside the customer is aligned, carrying the work, and moving the decision forward.

What remains unprovenThe assumptions about urgency, influence, agreement, ownership, and risk that often sit behind a clean update.

What leaders do nextThe questions and conversations that turn a better read into a clearer next move before the deal slips.

FusionEQ Connection

The book gives language, understanding, and a proactive process for navigating complex deals while they can still be influenced.

FusionEQ carries that process into live opportunities by helping teams distinguish what has been recorded, what the buyer has actually demonstrated, what remains unproven, and what needs to happen next while the deal can still be shaped.

Human Judgment AI Pattern Recognition Buyer Evidence Next Clarity Move

Author

Cristine Wick

Cristine Wick brings more than 30 years of enterprise sales experience to a question most revenue teams recognize: what is really happening inside a deal before the outcome becomes visible?

Before entering sales, she studied Broadcast News Journalism with a minor in Psychology and interned at KNSD Channel 39. That experience shaped her instinct for asking better questions, working with incomplete information, and reading the human dynamics behind the visible story.

Her work now sits at the intersection of emotional intelligence, artificial intelligence, and enterprise revenue judgment: helping sellers and leaders see what most teams miss before the forecast makes it obvious.

The book is coming.

Join the book list for updates on The Deal Behind the Deal, including excerpts, release notes, and early availability.

Join the Book List